The environment we live in is largely taken for granted. We are born into it and it automatically becomes the norm. Through various experiences we may or may not become aware of a system, which affects our behaviour or state of being. The design of a social system in today's world is rigid with order and it can perhaps be argued that it doesn't adequately accommodate individual growth. The aim of this campaign is to raise awareness and activate the individual to question the status quo. We are moving against apathy by using interactive design, collective actions and storytelling.

For more information and material about Move Against Apathy check out the website.

Made in collaboration with Harpa Hrund Pálsdóttir, Andri Hrafn Unnarson, Kristrún Guðmundsdóttir, Hrefna Lind Einarsdóttir, Helga Lára Halldórsdóttir, Ingibjörg Íris Ásgeirsdóttir, Elsa Dagný Ásgeirsdóttir and the facilitator Hjálmar Kakali Baldursson.

Tutors in this project: Massimo Santanicchia, Lóa Auðunsdóttir.



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